MCM (Mode Creation Munich), founded in 1976 in Munich, Germany, is a luxury fashion brand known for its high-quality leather goods and innovative designs. Initially established as a manufacturer of luxury travel accessories, MCM gained popularity in the 1980s for its distinctive monogrammed patterns and signature Visetos print, which features the brand's logo in a repetitive pattern. The brand was favored by celebrities and influencers, solidifying its status in the luxury market. After facing challenges in the late 1990s, MCM was revitalized in the early 2000s under new ownership, focusing on modern luxury and street style. The brand expanded its product offerings to include handbags, backpacks, and apparel while maintaining its commitment to craftsmanship and quality. Collaborations with various artists and designers have further elevated MCM’s presence in the fashion industry. Today, MCM is celebrated for its bold designs and youthful aesthetic, appealing to a global audience of fashion enthusiasts.