Goyard, founded in 1853 by François Goyard, is a historic French luxury brand known for its exclusive and discreetly luxurious travel goods and accessories. Unlike many other luxury brands, Goyard avoids advertising and e-commerce, maintaining an air of mystery and exclusivity. The brand is famous for its signature hand-painted chevron pattern on its canvas, which is featured on its most iconic items, such as the Saint Louis tote and various trunks and travel bags. Goyard's craftsmanship, heritage, and rarity appeal to a discerning clientele seeking timeless elegance and understated sophistication.