Fendi, founded in 1925 in Rome by Adele and Edoardo Fendi, started as a small boutique specializing in leather goods and furs. The brand quickly became renowned for its craftsmanship and innovation in fur design. In 1965, Karl Lagerfeld joined Fendi, introducing the iconic "FF" logo and transforming the brand into a global fashion powerhouse. Fendi became synonymous with luxury, bold designs, and playful experimentation with materials. The brand expanded into ready-to-wear, accessories, and footwear. In recent years, Silvia Venturini Fendi, part of the founding family, has overseen the brand, particularly excelling in accessories like the Baguette bag. Known for blending tradition with modernity, Fendi is celebrated for its sophisticated, daring fashion and high-quality craftsmanship, especially in fur and leather.